Leveraging the Power of Meta's Threads App for Small Business Success
July 2023 - Marianne J. Beane, EME CEO, Founder, and Lead Consultant
In today's digital era, your business has an incredible opportunity to enhance your brand presence, increase brand awareness, position yourself as thought leaders, and connect with new potential customers through a variety of mediums. Meta's new Threads app may be the powerful platform you’re seeking to help you achieve these goals and drive growth.
Threads is so New! Why Should I Join Now?
Joining Threads now as a small business is your chance to gain early access to a growing user base, establish brand authority, leverage organic reach, and access new features. By taking advantage of these opportunities, you can position your business for long-term success on the platform, establish a strong presence, and build a loyal community of followers. Waiting may mean missing out on the initial momentum and potential benefits that early adoption can bring.
Becoming an early adopter of Threads provides a unique opportunity for your small business to gain several advantages and stand out in the crowd. As an early adopter, you have the advantage of being one of the first in their industry or niche to establish a strong presence on Threads. This means you can capture the attention of users who are eager to discover new content and accounts, increasing the likelihood of being followed and engaged with by a growing user base.
Additionally, since Threads is a relatively new app, the competition may be less intense compared to more established social media platforms. This means that you have the opportunity to stand out more easily and have their content seen by a broader audience. By being among the early adopters, you can leverage this advantage to gain a larger share of the audience's attention and potentially attract new customers. As the user base of Threads continues to grow, being an early adopter increases the chances of being featured in curated sections, recommended accounts, or suggested content. This exposure can significantly boost brand awareness and attract new followers, creating opportunities for business growth.
Joining Threads early on also enables you to connect with other early adopters and build a strong network within the Threads community. This opens up opportunities for collaboration, cross-promotion, and knowledge-sharing among like-minded entrepreneurs. By establishing relationships with other early adopters, you can form valuable partnerships and expand their reach through shared audiences. As Threads continues to grow, influencers and content creators may start to emerge on the platform. By being an early adopter, you can identify and collaborate with up-and-coming influencers who align with their brand values. Partnering with these influencers in the early stages can be cost-effective and provide authentic brand endorsements that resonate with the Threads audience.
If you want to be part of making the social media world a better place, being an early adopter also gives you the unique opportunity to familiarize yourself with the app's features, test different strategies, and provide valuable feedback to the platform's development team. By actively engaging with Threads and providing insights, you can help shape the direction of the app's future updates and potentially influence the development of features that align with your specific business needs.
But My Business is Already on Other Social Media! Why Should I Try Something New?
It’s no secret that the social media landscape is ever-evolving, with new platforms and trends, like Threads, emerging regularly. You don’t have to be on EVERY social media platform, but having a presence on multiple platforms means you can stay informed about evolving trends, adapt your marketing strategy accordingly, stay relevant, and maintain a competitive edge.
Your appearance on multiple social media platforms will maximize your online presence and effectively reach a wider audience, thus expanding your potential customer base and increasing your brand visibility. Different social media platforms have unique user demographics and characteristics, so it is important to KNOW your target audience to help you determine which social media platforms are best for you to focus your efforts on.
Why is this important? It’s simple, actually. Not all your potential customers use the same social media platforms or engage with content in the same way. Some users may prefer visual content on Instagram, while others may prefer news updates on Twitter or professional networking on LinkedIn. Knowing your customers and connecting with them on the social media platforms they engage with the most, through the channels that appeal the most to them, allows you to cater to the preferences of different segments of your target market.
Relying solely on one social media platform poses risks if the platform undergoes changes, experiences technical issues, or loses popularity. Being active on multiple platforms mitigates the risk of overdependence on a single platform and ensures that a business's online presence remains intact regardless of platform-specific challenges.
How Should My Business Use Threads?
Like any other social media platform, how you use Threads depends on your business goals and customers. You can use it to develop your brand, promote brand awareness, establish thought leadership, reach a wider audience, or create a platform for customer reviews, feedback, and customer service.
Brand Presence: By creating engaging content and leveraging the app's features, you can craft a compelling brand presence. Regularly sharing updates, stories, and visuals that align with your brand values will help create a distinct and memorable impression among users.
Promoting Brand Awareness: Threads provides a highly visual and interactive platform for small businesses to promote brand awareness. For example, you can share behind-the-scenes content, product highlights, tutorials, and customer testimonials. These visually captivating elements can captivate users and generate interest in the brand, increasing visibility and reach.
Thought Leadership and Industry Expertise: Use Threads to position your business as a Thought Leader in your industry by sharing valuable insights, tips, and industry trends through posts, articles, and video content. This strategy not only builds credibility but also helps foster trust and loyalty among potential customers.
Thoughtful Content Creation: Threads encourages long-form content, enabling you to share more in-depth insights, stories, and educational content. Unlike platforms with character limits, Threads enables you to provide comprehensive information, share industry knowledge, and establish yourself as an expert in your field. This allows for deeper engagement and the opportunity to capture the attention of users seeking valuable and meaningful content. And speaking of engagement…
Engaging with the Threads Community: One of the greatest advantages of the Threads app is its vibrant and engaged community. Actively participate in discussions, comment on relevant threads, and join groups to connect with like-minded individuals. By engaging authentically with the Threads community, you’ll build meaningful relationships, gain valuable feedback, and expand your network.
What Should My Business’s Presence on Threads Look Like?
I mentioned earlier that your potential customers use various social media platforms for different reasons and engage in different ways. This means that your business's activity on Threads should be differ from its activity on other social media platforms and cater to the content and interactions your customers are seeking. Your Threads presence should complement your other social media profiles while taking advantage of the unique features and audience of the Threads app.
Threads is a highly visual platform, placing a strong emphasis on images and videos. You can leverage this aspect by sharing visually appealing content that highlights your products, services, or brand story. This visual-centric approach allows you to showcase your offerings in a more engaging and captivating way.
Consider using Threads to provide exclusive offers, sneak peeks, and behind-the-scenes content to your audience. By sharing exclusive content or limited-time promotions on Threads, you can create a sense of exclusivity and reward your loyal followers. This differentiates your presence on Threads from other platforms and encourages your customers to engage with your business there for exclusive benefits.
Being an early adopter of Threads provides your small business with a unique opportunity to gain a competitive edge, increase visibility, build a strong community, and explore partnerships while also developing your brand, promoting brand awareness, establishing thought leadership, and reaching new potential customers.
Embrace this new frontier, and watch as your small business thrives in the digital realm.